"Welcome to the new era of matte. Introducing the Lakmē Hya Matte Concealer + Hyaluronic Acid - the ultimate all-in-one concealer designed to perfect and nourish your complexion. Crafted specifically for Indian skin tones, Hya Matte delivers flawless, crease-free coverage while providing essential skincare benefits with every application. This ultra-lightweight, buildable formula is infused with a potent blend of skincare heroes: hyaluronic acid for all day hydration, rosehip oil to brighten and even out complexion, and marula oil to deliver a healthy, radiant glow. It’s available in 8 adaptable shades. Whether concealing blemishes, dark circles, or uneven texture, it effortlessly creates a smooth, radiant base. More than just a concealer, it's a multitasker which can be used to define, contour, and highlight for a perfectly sculpted look. Its innovative hydra-fit technology ensures a fresh matte finish that lasts all day without feeling heavy or drying. Moreover, the collagen-boosting properties smooth fine lines and wrinkles, promoting a youthful complexion. The result? A smooth, airbrushed effect with every application, giving you a natural, hydrated finish. Pick your matte today and experience the revolutionary Hya Matte finish – your secret to flawless coverage and a hydrated look."

Step 1: Dot and blend to conceal blemishes on skin.
Step 2: Use flat end of the applicator to cover large surface areas and tip for inner corners.