It's a tragic tale - spend hours at the salon, unmoving in one position while your hairdresser dyes your hair - only for most of the colour to flow down the drain within the first wash itself. We present to you, the solution to your woes packaged in this bubble-gum pink bottle - a shampoo that will effectively cleanse your hair of dirt, but not of colour. It's mild enough to use daily, so you won't have to skip wash days in fear of that dreaded fade anymore. Apply an adequate amount on wet hair. Work up a lather by massaging well into the scalp, letting the micellar formula eliminate dirt and build-up. Rinse out thoroughly with water. For best results, follow this up with a colour-safe conditioner.